As an outstanding leader in China’s high-end automobile market, on October 30, Chery Jaguar Land Rover officially opened an open day activity with the theme of “exploring the secrets of trumps and visiting the UK”. Participants walked into the Changshu manufacturing base of Chery Jaguar Land Rover to experience the leading technology and intelligent manufacturing strength of the global model factory, and in the unique interactive experience of trump series, Appreciate the outstanding charm of Chery Jaguar Land Rover as a domestic “leading luxury brand” and “intelligent manufacturing leader”, and appreciate the true pure British style.
Continue to practice the “intelligent +” strategy, and the global model factory leads the “intelligent” innovation
At the beginning of its establishment, Chery Jaguar Land Rover made a forward-looking layout, integrating the advantages of traditional automobile manufacturing industry and intelligent manufacturing, setting a new benchmark for intelligent manufacturing in the automobile industry. Chery Jaguar Land Rover Changshu factory is the global model factory of Jaguar Land Rover. It takes the lead in applying the industrial Internet to make the intelligent level of its four major vehicle process workshops reach the world’s leading level.
In terms of hard power, the automation rate of “Zhi” in the whole line of stamping workshop is as high as 90%, and the internationally advanced servo press line can punch a piece every 3 seconds, which is at the world-class level; the welding workshop adopts flexible main assembly, which can weld a car in 120 seconds on average; the coating workshop uses the world’s leading dry spray system, cg800 ultra-high penetration electrophoretic paint and other technologies, It can effectively save energy and ensure the long-lasting anti-corrosion performance of the car body. The assembly workshop integrates quality, intelligence and environmental protection. It is equipped with advanced intelligent equipment such as automatic skylight installation robot, automatic door gluing equipment and automatic chassis assembly platform, which ensures efficient production and excellent quality.

In terms of soft power, as the first factory in the industry to enable MES based on the end-to-end manufacturing execution system, Chery Jaguar Land Rover Changshu production base has achieved 86% of the connection rate of the automatic equipment of the whole vehicle. Meanwhile, Chery Jaguar Land Rover can also realize product customization, and fully and accurately meet the personalized needs of luxury car consumers through the production process of “one car one order”. Adhering to the global quality concept, Chery Jaguar Land Rover has also established a complete and strict company quality system, adopting the unified manufacturing and technical standards with Jaguar Land Rover to cover the global quality management system including global production and manufacturing management system (lqos), global supplier fixed point and management system, cross functional product quality control integration, and ensure the product is delivered with high standards.
Layout of new energy, leading the development of “high quality” of China’s high-end automobile market
At the Beijing auto show, Chery Jaguar Land Rover’s first new energy model, the new Land Rover Discovery sport version p300e, made a brilliant appearance, marking a new energy strategy for Chery Jaguar Land Rover to move forward. In view of the special needs of PHEV components, Changshu factory has upgraded the intelligent manufacturing and quality control management system again. The application of big data and industrial Internet of things can realize the data tracing of the whole process of high pressure parts manufacturing. Six safety rules test points are added to test the vehicle 100%. Add equipment detection and wading inspection of online new energy vehicles, so that the all terrain capability of the new Land Rover Discovery sport p300e is uncompromising, and help discover the families wading through the mountains and exploring the unknown world.
As a representative of pure British style, Chery Jaguar Land Rover always keeps insight into the Chinese automobile market, integrates “localization” into its own development, thus meeting the needs of users. In the future, the new trend of development facing the “new four modernizations” of the automobile industry, driven by intelligent manufacturing, technology leading and green coordinated development, Chery Jaguar Land Rover will continue to lead the high-end automobile market of China to “high quality” development while ensuring the global product quality.